On February 28, 2024, the first cross-border e-commerce industry event of the year, the "YuGuo Cross-Border Global Platform Resource Conference," kicked off in Shenzhen, gathering the hottest Amazon, TikTok Shop, Ozon, Mercado Libre, TEMU, SHEIN, Walmart, Qoo10, OTTO, Rakuten, eMAG, nocnoc, and over 50 other global e-commerce platforms. Over 200 merchant managers and thousands of sellers came together to exchange knowledge, negotiate, and learn.
During the evening banquet, the highly anticipated 2023 "YuGuo Award" was announced, with WallTech's cross-border e-commerce logistics collaboration cloud service, eTower, winning the "Most Investment-Worthy Service Provider" crown! Besides eTower, other Hugo Award winners included Lingxing ERP, Cainiao Logistics, Payoneer, PingPong, Baidu International MediaGO, and Jietech Intellectual Property, among others, covering categories such as Comprehensive Strength of Service Providers and New Prominent Service Providers.
eTower stands out in the YuGuo Award winners list as the only cross-border logistics software developer and service provider, showcasing its exceptional strength and influence in the field of cross-border logistics digitalization.
The conference also gave special thanks to global market leaders like Amazon, TikTok Shop, TEMU, Ozon, SHEIN, Mercado Libre, Meta, Google, and others for providing sellers with vast overseas markets and convenient sales channels, and for jointly creating a thriving cross-border ecosystem with various service providers and industry associations.
The prosperity of cross-border e-commerce has never relied solely on individual efforts but on the collaborative operations of the entire industry chain.
eTower empowers from a digital perspective to solve cross-border sellers' supply chain and logistics management challenges, aiding them in setting sail overseas. Logistics is the core element of cross-border commerce, determining the buyer's experience. As the business volume of cross-border e-commerce sellers increases, so does their demand for supply chain and, particularly, logistics management. This evolves from relying on third-party comprehensive logistics services to segment control and even direct integration of logistics services.
The breakthrough in logistics has become a crucial issue for sellers, especially large ones with significant scale.
Through integrated management, eTower helps cross-border sellers achieve one-stop logistics management, covering modes such as cross-border headway stocking, overseas warehousing, overseas transshipment, overseas drop shipping, overseas returns and exchanges, cross-border direct mail, and front warehouse dispatching. It assists sellers in managing every link of the logistics service chain finely and enables multi-mode interconnected management, truly achieving logistics visualization. At the same time, based on logistics service performance and time-cost data, it intelligently optimizes channel selection.
Logistics End-to-End Visibility: Finely manage every transportation link in logistics, achieving full-process tracking visibility through system triggers, external integration, data procurement, and manual input.
Intelligent Service Routing: Intelligently select the most optimal or cost-effective service provider based on the transportation demand attributes, supplier service timeliness, and price.
Warehouse Integrated Management: Achieve unified management of owned and third-party warehouses through integrated integration, supplementing the system capabilities within overseas warehouses to meet unified business needs.
Multi-Model Transportation Integration: Achieve cooperation and unified management of multiple transportation modes such as headway collection, mainline transportation, destination country warehousing, last-mile delivery, and separate payment and receipt.
BI Data Analysis is an independent data analysis product that synchronizes production data in real time, meeting customers' in-depth needs for data mining.
In terms of logistics resource integration and linking, the eTower platform has already integrated with hundreds of national postal services, express couriers, freight forwarders, local/overseas warehouses, customs brokers, and cross-border e-commerce ERP and other logistics systems at the platform level. It has also connected with thousands of cross-border e-commerce sellers, independent websites, and platforms like eBay, Wish, AliExpress, Shopify, Amazon, TEMU, and more.
In 2023, the eTower platform processed over 500 million packages annually.
eTower has linked digital base resources across all continents (including WMS overseas warehouse systems, cross-border e-commerce platforms, ERP systems, logistics tracking platforms, electronic payment systems, etc.) and logistics partners (including customs brokers, express couriers, postal services, etc.), enabling zero-distance collaborative operations between eTower users and their upstream and downstream partners.
Regardless of which overseas market cross-border sellers and logistics service providers enter, they can directly connect with local logistics partners and digital infrastructure resources. "Linking everything to serve cross-border e-commerce," eTower provides a powerful information system guarantee for the global market layout of cross-border businesses.
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