In 2023, the year of "full management," platforms like Pinduoduo's TEMU, SHEIN, AliExpress, TikTok Shop, Lazada, and Shopee successively embraced the "full management" trend. This strategic move absorbed numerous factories and integrated trade businesses, making "full management" the mainstream model in the cross-border e-commerce industry. TEMU, a subsidiary of Pinduoduo, is revolutionizing cross-border e-commerce logistics with the launch of its "semi-management" model.
In contrast to the prevalent "full management" model adopted by giants like SHEIN, AliExpress, and others, TEMU's semi-management model offers a distinctive blend of autonomy and support to sellers, particularly advantageous for those with inventory in overseas warehouses.
In the full management paradigm, platforms dictate product pricing, manage warehouse logistics, and oversee sales and returns, rendering sellers mere suppliers with restricted autonomy.
However, the semi-management model proposed by TEMU allows sellers more control. They can set their own product prices, manage sales, and collaborate with the platform for logistics and returns. This change is significant, especially for small and medium-sized sellers who face challenges like price pressure and internal competition in the full management model.
The introduction of the semi-management model by TEMU responds to criticisms faced after overseas expansion, particularly concerning the aggressive price negotiations by buyers. This model offers sellers greater pricing flexibility, potentially enhancing profit margins and alleviating operational pressures. TEMU's new approach also aims to optimize shipping efficiency and customer satisfaction.
eTower emerges as a pivotal solution in this logistics landscape, supporting sellers in transitioning to the semi-management model. eTower plays a critical role in assisting both sellers and logistics providers. It covers a wide range of functions, including order processing, shipment tracking, warehouse management, inventory control, reverse logistics, and comprehensive data management. The platform aims to streamline the logistics process, increase the speed and efficiency of fulfillment operations, and provide an overall boost to sellers' logistics capabilities.
The introduction of eTower addresses the challenges sellers face in logistics management under the semi-management model. The platform's capabilities extend beyond basic logistics support. It enhances the entire supply chain, providing a holistic view of logistics operations, from the initial order to the final delivery, including handling returns. The utilization of eTower has been shown to improve fulfillment efficiency and logistics speed by at least 30%, demonstrating its potential to transform how sellers and logistics providers handle the complexities of cross-border e-commerce.
In summary, TEMU's semi-management model, supported by eTower's robust logistics capabilities, represents a significant shift in the e-commerce logistics domain. It offers sellers more autonomy and flexibility, crucial for adapting to the evolving demands of the global market and enhancing their competitive edge. This model, supplemented by advanced logistics platforms like eTower, is poised to redefine the standards of efficiency and customer satisfaction in cross-border e-commerce logistics.
eTowerOne, a product of WallTech Co. Ltd, is a Cloud-based logistics collaboration platform SaaS (Software as a Service) with a speciality in the cross-border e-Commerce sector. eTower connects the whole logistics chain from the upstream manufacturers/sellers, operating hubs, freight-forwarders/logistics service providers, transportation, warehouses, and last-mile carriers, all the way to the end consumers. Through eTower's logistics software integration, all divisions in the cross-border logistics chain can easily share data and work together efficiently and conveniently.
For more information about end-to-end logistics management and multi-warehouse inventory management, visit https://www.etowertech.com/service-product/etowerone/
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