eTower in Action: Scaling Cross-Border Logistics Through Intelligent Technology

From April 24 to 25, the 8th Cross-Border E-Commerce Logistics Trend Summit, hosted by Baixiao Network, was successfully held at the Hyatt Regency Shenzhen Airport, Shenzhen, China.

Hugh O'Connell, General Manager of WallTech Family, delivered a keynote titled "Digitalization Trends in Cross-Border Logistics Amid the AI Boom." He shared how AI is profoundly reshaping the logistics sector and highlighted WallTech’s concrete practices in AI-driven transformation, showcasing the company’s ongoing exploration and achievements in smart logistics.

Hugh detailed WallTech’s “Key Technologies Strategy for Intelligent Supply Chains,” built on three pillars: Digital Synchronization, Intelligent Decision-Making, and an Interconnected Ecosystem.

As WallTech’s flagship product, eTower integrates AI technology to tackle key industry challenges. Hugh highlighted several innovative applications, including:

Smart Order Processing System:
Combining eTower’s native rule engine with generative AI models, this system automates and enhances order handling. Through a "human-defined rules + AI execution" model, order processing efficiency has improved by over 80%.

Wobao AI Assistant:
An intuitive, “zero-learning curve” assistant that understands natural language commands to perform any system operation. For labor-intensive logistics tasks, Wobao boosts operational efficiency by nearly 30 times.
Advanced Document OCR:
eTower’s intelligent document recognition technology leads the industry with 98%+ accuracy, handling multi-format, full-scenario logistics documents and understanding field relationships to automate calculations like quantity and weight.

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eTower’s impressive technical metrics — over 2 million daily orders processed, 3+ billion cumulative orders, and PB-level data management — are the result of WallTech’s continuous investment in innovation, positioning it as a technological leader in cross-border e-commerce logistics and laying a solid foundation for advanced AI deployment.

Industry-Specific AI Is the Future. For enterprises to scale AI adoption and realize business value, building vertical industry models is essential. By transforming internal assets — such as product manuals, industry reports, and technical glossaries — into structured knowledge bases, and embedding AI models trained on this expertise into real-world scenarios (mass logistics operations, customer service, professional query handling, business reporting), companies can truly operationalize AI and drive tangible outcomes.

WallTech Family:

Seamlessly Connecting Global Logistics Resources

Closing his speech, Hugh emphasized the vision and value proposition of WallTech Family, WallTech’s global logistics ecosystem initiative.

"The true value of WallTech Family lies in connecting diverse logistics stakeholders," Hugh explained. "It’s not just a technology platform — it’s a collaborative value network."

WallTech Family enables seamless partnerships across the logistics chain — freight forwarders, warehouses, carriers, e-commerce platforms, customs brokers, and more — providing both a networking hub and a digital platform for global logistics integration.

Today, WallTech Family has integrated with over 128 last-mile service providers, covering 220+ countries and regions worldwide.