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The "last mile" is a crucial and often challenging stage in the intricate web of supply chain management. This final stretch of the delivery process, known as last mile logistics, holds immense significance in ensuring the timely and efficient delivery of goods to the end consumer.

eTowerB2C can ensure the optimized route and the fastest delivery to users while meeting the low price, making it the best choice for last-mile logistics.

last mile logistics

Definition of last mile logistics:

The last mile in logistics refers to the final leg of a product's journey from a distribution centre or transportation hub to its ultimate destination—the customer's doorstep. Despite being the shortest part of the supply chain, the last mile is notorious for its complexity and impact on customer satisfaction.

Key Characteristics of Last Mile logistic :

● Proximity to the Consumer: The last mile is characterized by its immediate proximity to the end consumer. It is the point where the product transitions from the larger distribution network to the hands of the individual buyer.

● Diverse Transportation Modes: Last-mile logistics employs various transportation modes, including delivery vans, bicycles, on-foot couriers, and, more recently, innovative technologies like drones and autonomous vehicles.

● Critical Time Sensitivity: Time sensitivity is paramount in the last mile. Consumers expect swift and precise deliveries, often with options for real-time tracking and flexible delivery windows.

● Cost Challenges: The last mile constitutes a significant portion of the total logistics cost, primarily due to the intricacies of reaching individual consumers across diverse locations.

Challenges in Last Mile Logistics:

● Traffic Congestion: Urban areas, in particular, face challenges related to heavy traffic, which can lead to delays and increased operational costs.

● Delivery Delays: External factors, such as adverse weather or unexpected events, can disrupt last-mile deliveries.

● Cost Management: Balancing the need for swift deliveries with cost-effective solutions remains a constant challenge for logistics providers.

● Environmental Impact: The last mile often involves numerous small deliveries, contributing to increased carbon emissions. Sustainable practices are becoming imperative.

Solutions and Innovations:

● Route Optimization Software: Advanced algorithms help optimize delivery routes, reducing fuel consumption and improving delivery times.

● Drones and Autonomous Vehicles: Some companies are experimenting with drones and autonomous vehicles to overcome traffic challenges and enhance delivery speed.

● Micro-Fulfillment Centers: Strategically located smaller fulfilment centres near urban areas help minimize the distance travelled during the last mile.

The last mile in logistics is the bridge connecting businesses with their consumers, embodying the final touchpoint of customer experience. Navigating the challenges inherent in the last mile requires innovative solutions, technological advancements, and a commitment to balancing efficiency with sustainability. As the world of logistics evolves, the last mile will continue to shape and redefine the future of supply chain management.

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  • CargoWare

    A one-stop operation and management cloud platform suitable for traditional trade import and export freight forwarding, such as international sea-air rail transportation and multimodal transportation, dangerous goods/big cargo and other special cargo...

  • eTowerOne

    It is suitable for cross-border e-commerce freight forwarders and large-scale cross-border sellers with supply chain management needs, and supports one-stop overseas warehouse head-to-head services such as package collection, customs declaration...

  • eTowerB2C

    It is suitable for the comprehensive logistics direction of cross-border e-commerce direct mail and small package logistics business, and supports operation station docking, freight accounting, full path tracking of packages...


  • Order Management

    Order Management

    eTower help Integrator to provide the shipper with convenient order service module, through API connection with e-commerce platform, ERP system and last-mile carrier, eTower achieve the order quick creation and label printing an the same time. By preset the logistics service and rate card in the shipper account, integrator can make the order process easier for shippers.

  • Parcel Handling

    Parcel Handling

    Informatization, digitalization and visualization of the offline parcel operation processing. It also supports the docking with all kinds of external equipment/device (such as Scanning and weighing equipment). Helping logistics providers to improve the operating efficiency of the parcel operation hub, and monitor some anomalies in the operation processing.

  • Integration Management

    Integration Management

    Logistics providers pay special attention to the overall logistics flow, authority management and data security. eTower help logistics provider to achieve all-round logistics enterprise management through the shippers management, internal users setting, functional roles control, logistics service routing and rate card control, etc.


  • Free Upgrade

    Free Upgrade

    Based on the characteristics of the cloud platform, any new features of eTower will be updated immediately for free.

  • Rent-as-you-go


    eTower can be configured and delivered in a short time. Including all services you need. Also can achieve perfect functions on time. We will be customized according to different functional requirements.

  • Pay-as-you-go


    eTower can quickly help companies reduce costs and increase efficiency without having to invest too much money at one time.

  • Ecological resources

    Ecological resources

    eTower has abundant international service providers, suppliers, integrators and other open business channel resources all over the world. And has formed a complete international cross-border eCommerce logistics service chain.

  • Global Deployment

    Global Deployment

    As one of the first aws partner network technology partner in logistics field of China, eTower has deployed servers in all important eCommerce regions around the world to help users in different regions avoid network delays.

  • Openness and Scalability

    Openness and Scalability

    eTower connects with sellers, overseas warehouses, logistics providers, last-mile delivery and other links through API. Facilitating each role in the entire logistics chain to upload orders or obtain logistics progress information. It can also be customized for some special needs.

  • Multi-party Collaboration

    Multi-party Collaboration

    eTower has the whole chain logistics order management system, which can realizes the close integration of sellers, 3PL, 4PL, Last-mile carriers, etc., so that all parties can see the orders they should handle and the work they need to process.

  • Stability & Security

    Stability & Security

    eTower uses advanced cloud computing technology, providing top-level stability and reliability. eTower also has an independent database, which makes information security well guaranteed.

  • SaaS Platform

    SaaS Platform

    Lightweight software model, easily accessible anytime, anywhere, free from the constraints of hosts and servers, enabling seamless business operations at all times and from any location.

  • Unlimited Users

    Unlimited Users

    No limitation on the number of accounts opened, whether your enterprise has 100, 1000, or 10,000 (employees/suppliers/shippers), you can easily manage them all.

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Q I have no experience with SaaS software services. Will it be difficult to use?
AWe aim to provide customers with a faster and more convenient system. Feel free to contact us if you have any questions about the system and how to use it.
Q How does the system help me reduce my costs?
ANo need to own IT team, we are your IT team and we are responsible for all professional system development and maintenance. We have lots of features and modules to use directly.
Q Is the system difficult to operate? How long will it take to deploy?
ACompared to the TO C platform, it is somewhat difficult to get started. However, for most of us, you can master it quickly in a short time through systematic introduction and learning.
Q How to ensure the stability of network and data?
AWe have an excellent development team, which support the security and stability of the system. This is also the premise of our cooperation.
Q How should I monitor my data?
AYou could monitor everything in Admin and integrator module, for example manifest, users, billing etc.
Q If I develop new features and new business, can the system meet the iterative updates required?
AOf course. eTower aim to provide customers with a convenient, fast, efficient platform. One of the things we care about is the user experience. As long as we can bring customers a better use experience, we are willing to try and work hard.
Q Is it safe to store data on the cloud server?
AThe cloud server provider selected by eTower is the AWS cloud service of Amazon, a world-renowned cloud service provider. At present, Amazon has deployed cloud server clusters in many countries, as well as an impeccable multi-line remote disaster recovery scheme, and has a good reputation of commercial confidentiality. eTower also signed a data confidentiality agreement along with the contracts with all customers, and developed a strict internal control and management system, regarding customer data security as our lifeline.

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